3.6 The Reseller is not allowed to use the brand name EICHHOLTZ as (a part of) an AdWord, domain name or social media handle. Additionally, Reseller shall not operate any Internet website which is branded with the EICHHOLTZ-trademarks, or any of them, or any mark similar thereto, or which sells substantially only EICHHOLTZ-products.
3.7 The Reseller shall not attend any trade shows or conferences in which the Reseller brands itself with any of the EICHHOLTZ-trademarks, or any mark similar thereto.
3.8 Reseller will cooperate fully and in good faith with Eichholtz for the purpose of securing, preserving, and protecting Eichholtz’s rights in and to the EICHHOLTZ-trademarks. At the request of Eichholtz, Distributor will execute and deliver to Eichholtz any and all documents and do all other acts and things that Eichholtz deems reasonably necessary or appropriate to make fully effective or to implement the provisions of these terms relating to the ownership, use or registration of the EICHHOLTZ-trademarks.
3.9 Reseller shall comply with all of Eichholtz’s instructions in regard to this section 3, and shall remove or modify any usage of the EICHHOLTZ-trademarks that does not comply with the foregoing, in Eichholtz’s sole discretion.
3.10. This section 3 should apply mutatis mutandis to other IP-rights, including but not limited to design and copyrights.
4. Use of Images
4.1 Eichholtz owns the copyrights in the product photos (Product Photos) and photos with style impressions (Style Impressions) that are used by Eichholtz in its promotional material and on its website.
4.2 The Reseller shall only use in Reseller’s promotional materials Product Photos of products that Reseller has in stock at that time. Product photos of products that are no longer offered by Eichholtz for more than one season may not be used.
4.3 Eichholtz produces seasonal collections of Style Impressions. On its website and per print edition, the Reseller may display only Style Impressions from one such collection and up to five Style Impressions simultaneously.
4.4 If the Reseller wants to use Product or Style Impressions in another way than is permitted in these Terms, Reseller may only do so upon written permission by Eichholtz, which Eichholtz may grant or withhold in its sole discretion.
5. Compliance with Applicable Laws
5.1 All EICHHOLTZ-products must be marked, labeled, advertised, sold, and distributed in accordance with all applicable laws, rules, and regulations.
5.2 Reseller shall be responsible for assuring that all EICHHOLTZ-products sold by Reseller comply with all applicable laws, rules, and regulations within the applicable jurisdictions, including all labelling laws.
6.1. This document does not replace but complements all other Eichholtz terms including but not limited to the General Conditions and digital brand policy, which remain fully applicable.